Book Review:Positioning-The Marketing Classic. 

Confidence is always the number one characteristic to help carry a audience.  number two is stories.  Engage your audience and they will return with your full attention.

Al Ries and Jack Trout do a good job enticing the readers that creating imagery and enticing stories to sell your products or launch your career.

The chapters are clear and concise and not overly wordy.  If your looking to create a new brand image pick up your own copy.

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